Creating a digital experience to impact lives

Creating a digital experience to impact lives

Agency News

Ageing mother happily carrying her daughter
November 20, 2020

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We’re happy to announce that our partnership with UnitingCare Queensland has received an honourable mention at the 2020 Sitecore Experience Awards. This award comes as recognition for our work redeveloping UnitingCare Queensland’s website.

The Sitecore Experience Awards recognise the top digital brand experiences across the globe that drive the greatest business impact using Sitecore.

With the recent merger of several brands, UnitingCare Queensland enlisted our help to consolidate their websites and content management systems to create one uniform website to help those in need. As one of Australia’s largest charities, UnitingCare Queensland helps those at all life stages, spanning more than 460 locations and employing 17,400 staff and 9,200 volunteers.

After an extensive research phase, UnitingCare Queensland determined the need to better educate and empower the community when making healthcare choices through its online platform. The website rollout was complex with over 50 leaders from UnitingCare Queensland consulted to gather input, images and content.

UnitingCare Queensland was seeking a customer-focused marketing platform designed to help link visitors with the services they need. With a variety of websites on multiple content management systems, UnitingCare wanted to combine these sites to create a simple and seamless customer experience.

“We needed to make their journeys more connected and customer-centric,” Dan Shaw, Manager of Group Digital Marketing for UnitingCare Queensland said.

“We aimed to create a nice, clean, simple, easy-to-use website to either give people the information they need or to fast-track them into a service centre,” he said.

Guerrilla took UnitingCare Queensland’s existing websites, which acted as corporate brochures laden with complex terminology and created interactive tools to guide customers to the right services through deep UX research and design.

The website required broad accessibility delivered through informed user experience design, content personalisation and seamless user journeys for people in a variety of life stages. The website had to cater for many user types, whether it be a young person needing help after leaving school or someone requiring support for ageing parents.

The project required effective collaboration across much of our team, from strategy through to UX and UI design, right through to content, full-stack Sitecore development and agile project management to deliver a best-in-class outcome

- Rob Bare – Guerrilla Brand and Strategy Director

Whilst we appreciate the recognition the award brings, it’s creating a simple customer experience for those in need that we’re most proud of. UnitingCare Queensland supports many Australians in need and now their website provides a level of support reflective of the care they provide for the community.

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