Beam, Australian Retirement Trust’s superannuation management platform, needed a site designed for its distinct audiences. Employers managing payments. Payroll teams searching for answers. Developers integrating software. Each group has specific goals, but the challenge was the same—create a simple, seamless experience that works for them all. So, we made a site that’s user-focused, journey-driven, and tailored to give each audience exactly what they seek. At the same time, we refreshed Beam’s visual style, creating a relevant, more engaging brand that shines a spotlight on its offering.