Defining a strategy for tail-wagging content


man watching prime100 video on phone

Well groomed content for a top dog brand

Creating a cohesive strategy and social style guide to level up Prime100’s content.

Prime100, a brand raising the woof in the Aussie pet food industry, sought to elevate their organic content game. To reflect their unique, premium products and connect with new audiences, they needed an effective content approach. Together, we developed a strategy that aligned with their brand and marketing objectives, while streamlining and optimising their efforts. We created a social media style guide, empowering their in-house team with the tools and flexibility to easily create high-performing content. What’s more, we outlined a phased rollout plan to further enhance content and community engagement.

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prime100 dog diet banner

Instagram reach


6 months

prime100 dental hygiene chat conversion with doctor jane smith

Facebook reach


6 months

dog eating prime100
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prime100 dog

Follower growth


6 months

Simon Jordan Prime100

Simon Jordan

Global Marketing Director

Working with Guerrilla has been instrumental; they’ve adeptly translated our market research into a campaign tailored to resonate with our audience.

We collaborate with ambitious people and brands. Let's talk

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