![man watching prime100 video on phone](https://images.prismic.io/guerrilla-website/ZgS-W8t2UUcvBPcD_Phone.png?auto=format%2Ccompress&fit=max&w=3840&q=85)
Defining a strategy for tail-wagging content
Defining a strategy for tail-wagging content
Prime100
![man watching prime100 video on phone](https://images.prismic.io/guerrilla-website/ZgS-W8t2UUcvBPcD_Phone.png?auto=format%2Ccompress&fit=max&w=3840&q=85)
Well groomed content for a top dog brand
Creating a cohesive strategy and social style guide to level up Prime100’s content.
Prime100, a brand raising the woof in the Aussie pet food industry, sought to elevate their organic content game. To reflect their unique, premium products and connect with new audiences, they needed an effective content approach. Together, we developed a strategy that aligned with their brand and marketing objectives, while streamlining and optimising their efforts. We created a social media style guide, empowering their in-house team with the tools and flexibility to easily create high-performing content. What’s more, we outlined a phased rollout plan to further enhance content and community engagement.
Content/Social
Strategy/Consulting
Analytics/Insights
Content/Social
Strategy/Consulting
Analytics/Insights
Content/Social
Strategy/Consulting
Analytics/Insights
Content/Social
Strategy/Consulting
Analytics/Insights
Content/Social
Strategy/Consulting
Analytics/Insights
![Guerrilla G Logo](/images/guerrilla-g.gif)
![prime100 dog diet banner](https://images.prismic.io/guerrilla-website/ZgS_C8t2UUcvBPca_Dog1.png?auto=format%2Ccompress&fit=max&w=3840&q=85)
Instagram reach
+244%
6 months
![prime100 dental hygiene chat conversion with doctor jane smith](https://images.prismic.io/guerrilla-website/ZgS_SMt2UUcvBPcb_Socialstyle2.png?auto=format%2Ccompress&fit=max&w=3840&q=85)
Facebook reach
+27%
6 months
![dog eating prime100](https://images.prismic.io/guerrilla-website/ZgzPxct2UUcvBWMC_dog1.png?auto=format%2Ccompress&fit=max&w=3840&q=85)
![Guerrilla G Logo](/images/guerrilla-g.gif)
![prime100 dog](https://images.prismic.io/guerrilla-website/ZgzPjst2UUcvBWMB_dog2.png?auto=format%2Ccompress&fit=max&w=3840&q=85)
Follower growth
+34%
6 months
![Simon Jordan Prime100](https://images.prismic.io/guerrilla-website/65cdf10c9be9a5b998b5da47_SimonJordan.jpeg?auto=format,compress)
Simon Jordan
Global Marketing Director
Working with Guerrilla has been instrumental; they’ve adeptly translated our market research into a campaign tailored to resonate with our audience.
We collaborate with ambitious people and brands. Let's talk
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