Prime100, a brand raising the woof in the Aussie pet food industry, sought to elevate their organic content game. To reflect their unique, premium products and connect with new audiences, they needed an effective content approach. Together, we developed a strategy that aligned with their brand and marketing objectives, while streamlining and optimising their efforts. We created a social media style guide, empowering their in-house team with the tools and flexibility to easily create high-performing content. What’s more, we outlined a phased rollout plan to further enhance content and community engagement.