Gold Coast Airport sought a campaign to grow outbound numbers, increase market share, and cement its status as the region’s preferred travel gateway. We created a campaign that highlights the airport’s effortless experience and newly upgraded terminal, building on the recognition of their previous brand campaign. Familiar faces and cohesive visuals featured across all channels, from TV to print ads and digital placements. The creative reflects GCA’s welcoming and playful persona, positioning the airport as the region’s best way to fly.