Prime100’s Single Protein Diets (SPDs) are a vet-recommended option for dogs. Yet, many pet parents don’t know what SPDs are – or how the diets can help. Prime100 needed authentic content to educate and engage their audience while building their trusted, vet-backed reputation.

Guided by our content strategy, we created a video series starring specialist Australian veterinarians. The content explored SPDs and other key pet health topics, melding expert advice with practical tips. Focused on genuine education, the series delivered insights that engaged and informed pet owners. Designed for YouTube, the videos were crafted to be repurposed across social media, blogs and EDMs, further amplifying their impact.