Taking a pet food brand primetime
Taking a pet food brand primetime
Prime100
We let the dogs out
Taking a brand from niche-to-national through strategic and integrated creative and media.
Prime100, an Aussie pet food brand, were ready to take their brand primetime. With ambitious growth targets, expanding product lines and international market entries, we rolled up our sleeves to create a distinct visual language and deliver national campaigns that would let them off the leash. As Prime100’s trusted agency partner, we needed to give it some big-dog energy. Through our integrated approach, we delivered strategy and creative expressed throughout digital, content and traditional channels while handling all media buying and campaign management. Our combination of effective creative within strategic media placements allowed Prime100 to stand out from the pack and become the best in show of Australian pet food brands.
Strategy/Consulting
Creative/Design
Media Planning/Buying
Technology/Code
Content/Social
Analytics/Insights
Strategy/Consulting
Creative/Design
Media Planning/Buying
Technology/Code
Content/Social
Analytics/Insights
Strategy/Consulting
Creative/Design
Media Planning/Buying
Technology/Code
Content/Social
Analytics/Insights
Strategy/Consulting
Creative/Design
Media Planning/Buying
Technology/Code
Content/Social
Analytics/Insights
Strategy/Consulting
Creative/Design
Media Planning/Buying
Technology/Code
Content/Social
Analytics/Insights
Strategy/Consulting
Creative/Design
Media Planning/Buying
Technology/Code
Content/Social
Analytics/Insights
Strategy/Consulting
Creative/Design
Media Planning/Buying
Technology/Code
Content/Social
Analytics/Insights
Strategy/Consulting
Creative/Design
Media Planning/Buying
Technology/Code
Content/Social
Analytics/Insights
Strategy/Consulting
Creative/Design
Media Planning/Buying
Technology/Code
Content/Social
Analytics/Insights
Strategy/Consulting
Creative/Design
Media Planning/Buying
Technology/Code
Content/Social
Analytics/Insights
320%
Increase in new customer
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Campaign reach
25M
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Reduced cost-per-lead
10X
Uplift in retail sales
134%
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Simon Jordan
Global Marketing Director
Prime100
Working with Guerrilla has been instrumental; they’ve adeptly translated our market research into a campaign tailored to resonate with our audience.
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