Taking a pet food brand primetime

Taking a pet food brand primetime

Prime100

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We let the dogs out

Taking a brand from niche-to-national through strategic and integrated creative and media.

Prime100, an Aussie pet food brand, were ready to take their brand primetime. With ambitious growth targets, expanding product lines and international market entries, we rolled up our sleeves to create a distinct visual language and deliver national campaigns that would let them off the leash. As Prime100’s trusted agency partner, we needed to give it some big-dog energy. Through our integrated approach, we delivered strategy and creative expressed throughout digital, content and traditional channels while handling all media buying and campaign management. Our combination of effective creative within strategic media placements allowed Prime100 to stand out from the pack and become the best in show of Australian pet food brands.

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Prime100 Vet Recommended

320%

Increase in new customers

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Campaign reach

25M

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Reduced cost-per-lead

10X

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Uplift in retail sales

134%

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Simon Jordan Prime100

Simon Jordan

Global Marketing Director

Prime100

Working with Guerrilla has been instrumental; they’ve adeptly translated our market research into a campaign tailored to resonate with our audience.

We collaborate with ambitious people and brands. Let's talk

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