What makes a family holiday special? It’s not just the destination or the perfectly planned itinerary — it’s the time spent together. We built Ingenia Holiday Parks' brand campaign around this idea, but we had a challenge: the category was spilling with lookalike campaigns. Ingenia needed something to stand apart, something audiences could genuinely resonate with.

So, we handed the camera to real families (who happened to be savvy content creators), and set them loose to capture their experiences. Pairing their authentic holiday moments with professional TVC production, we created a campaign that felt both joyful and down-to-earth. Rolling out Australia-wide across TV, digital, and organic social, we homed in on the fact that Ingenia is indeed the home of good times.