Creating a global home for a local legend
Creating a global home for a local legend
BBC Studios
Keeping pace with a global phenomenon
Creating a global website brand experience for children's television juggernaught, Bluey.
Bluey took off. Fast. And when the BBC Studios picked up the programme, they came to us to give the hit TV show the global digital home it deserved. We worked closely with Bluey’s creator, Ludo Studios, to ensure the Brisbane-based pup’s personality popped — for both kids and their parents. From Brisbane to Bristol, NY to LA, and Lisbon to Liverpool, Bluey has millions of fans across the globe. Through the new site, each one has a visual and immersive place to celebrate all things Bluey. In fact, half a million users visited in the first six months alone.
Strategy/Consulting
Creative/Design
Technology/Code
Analytics/Insights
Strategy/Consulting
Creative/Design
Technology/Code
Analytics/Insights
Strategy/Consulting
Creative/Design
Technology/Code
Analytics/Insights
Strategy/Consulting
Creative/Design
Technology/Code
Analytics/Insights
Engaged fans p.a
10M+

Simon Clarke
Head of Digital Content, Kids & Family
BBC Studios (London)
Guerrilla have been an essential partner and extension of our team for over ten years. Together as market conditions and technology have changed we’ve continually evolved and advanced our digital footprint. They have a deep understanding of our needs and ambitions and continue to deliver on both.
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