For over 40 years, Dreamworld has delighted Australians and travellers alike with its worlds of thrills, wonder and wildlife. Yet, to stand out in a city of theme parks, Dreamworld needed fresh perspective to reconnect with audiences. So, we stepped in, defining the strategy and delivering across every corner of the brand, from its visual language and voice to creative, content, and a brand-new website. Showcasing its many kinds of magic, we created a brand that reflects Dreamworld’s unique positioning and character, setting them up for a new era of growth.