Creating a brand that’s worlds apart
Creating a brand that’s worlds apart
Dreamworld
Delivering a bold new brand for Dreamworld
Reinvigorating Australia’s biggest theme park with a refreshed brand, website and creative platform.
For over 40 years, Dreamworld has delighted Australians and travellers alike with its worlds of thrills, wonder and wildlife. Yet, to stand out in a city of theme parks, Dreamworld needed a fresh perspective to reconnect with audiences. So, we stepped in, defining the strategy and delivering across every corner of the brand, from its visual language and voice to creative, content, and a brand-new website. Showcasing its many kinds of magic, we created a brand that reflects Dreamworld’s unique positioning and character, setting them up for a new era of growth.
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Joshua Davis
- GM Marketing & Digital
Dreamworld
- Guerrilla’s incredible work refreshing our brand and website has captured who we are in a way that feels very true to us. The feedback from guests and our team has been nothing but positive, and since its launch we’ve had our busiest holiday season in years. I’ve no doubt their work has played a key part in making that happen.
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