The Gold Coast Titans wanted to progress from a tumultuous past, setting their sights on a bright future signalled through a refreshed and evolved brand. Over a two-year journey involving more than 30 stakeholders, we collaborated with League legends, fans, sponsors and the NRL. Together, we redefined and created a brand to put the Titans in a league of their own. Through a detailed brand strategy, redesigned identity, visual language and brand voice, we captured the team’s character and ambition while strengthening their connection to the Gold Coast region. A win for the Titans, fans and the city.