Selling superfood, doggy style
Selling superfood, doggy style
Prime100
Communicating versatility and nutrition with simplicity
Using research-validated creative, we lifted the lid on emotional motivators for pet parents.
Prime100’s SPD Air Dried isn’t just another dry dog food. It’s a triple threat – a treat, topper, and complete meal in one. But in a fiercely competitive category, Prime100 needed a creative approach to make Air Dried stand out, connect with pet parents, and spread the word about its many benefits.
So, with a sharp strategy and eye-snagging creative, we showcased how it works for different dogs, lifestyles, and feeding styles. We highlighted its versatility and quality, positioning Air Dried as a go-to choice for healthier, more convenient feeding.
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Creative/Design
Media Planning/Buying
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Media Planning/Buying
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Media Planning/Buying
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473.5%
Sample uplift
2.5M
OOH reach
27%
CTR uplift
Simon Jordan
Global Marketing Director
Prime100
- Working with Guerrilla has been instrumental; they’ve adeptly translated our market research into a campaign tailored to resonate with our audience.
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