Charting a clear course for content success
Charting a clear course for content success
Gold Coast Airport
Creating a high-flying content strategy
Elevating Gold Coast Airport’s content approach to reflect its evolving brand.
Gold Coast Airport has undergone a major transformation, from a revamped brand and expanded terminal, to a fresh retail offering, and even bigger plans to come. But as their offering evolved, so did their need for a smarter, more strategic content approach. Striving to do more than just showcase destinations, they wanted to highlight their unique airport experience, engage audiences, and grow their reach. So, we built a strategy that aligned with their business objectives, creating a blueprint to bring purpose, efficiency and impact to their organic content.
Content/Social
Strategy/Consulting
Creative/Design
Analytics/Insights
Content/Social
Strategy/Consulting
Creative/Design
Analytics/Insights
Content/Social
Strategy/Consulting
Creative/Design
Analytics/Insights
Content/Social
Strategy/Consulting
Creative/Design
Analytics/Insights
Content/Social
Strategy/Consulting
Creative/Design
Analytics/Insights
Content/Social
Strategy/Consulting
Creative/Design
Analytics/Insights
Content/Social
Strategy/Consulting
Creative/Design
Analytics/Insights
Content/Social
Strategy/Consulting
Creative/Design
Analytics/Insights
Content/Social
Strategy/Consulting
Creative/Design
Analytics/Insights
Content/Social
Strategy/Consulting
Creative/Design
Analytics/Insights
Engagement
+129%
6 months
Follower growth
+6%
6 months
Myf Morton
- Marketing Manager
- Queensland Airports Limited
- Guerrilla worked closely with our team to deliver a content strategy. The result was a well-defined and considered strategy, and a valuable guide to shape our content activity. Overall, we've seen significant channel growth and follower engagement—a big win in a competitive social arena!
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