Following the launch of their international terminal and brand refresh, Gold Coast Airport was ready to jet into a new era. They had a clear objective to reach local and drive-market audiences and communicate their elevated offering, convenience and connectivity. To build upon recognition of the airport expansion launch campaign, we used familiar visual cues through a creative campaign.

This approach engaged viewers and realigned the airport’s brand with its revitalised experience. What’s more, it inspired an emotive sense of escapism and flight, facilitating expansion across multiple executions, mediums and touchpoints. From concept through to production and media buying, our end-to-end campaign effectively repositioned the brand. It also provided a creative platform and visual language to leverage across all facets of the business.