Creating an expansive brand campaign

Creating an expansive brand campaign

Gold Coast Airport

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Taking GCA’s brand sky high

A skilful balance of strategy and creativity to build awareness for Gold Coast Airport’s connectivity.

Following the launch of their international terminal and brand refresh, Gold Coast Airport was ready to jet into a new era. They had a clear objective to reach local and drive-market audiences and communicate their elevated offering, convenience and connectivity. To build upon recognition of the airport expansion launch campaign, we used familiar visual cues through a creative campaign.

This approach engaged viewers and realigned the airport’s brand with its revitalised experience. What’s more, it inspired an emotive sense of escapism and flight, facilitating expansion across multiple executions, mediums and touchpoints. From concept through to production and media buying, our end-to-end campaign effectively repositioned the brand. It also provided a creative platform and visual language to leverage across all facets of the business.

GCA billboard
GCA advertisement on screen

Engagement rate



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Top impression share


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GCA campaign - a woman with travel essentials
General Manager Marketing at Queensland Airports Limited

Laura Hunt

General Manager Marketing at Queensland Airports Limited

They’ve been integral to several major brand and tactical initiatives across our many business units. Overall, their service, attention to detail, proactiveness and flexibility has been refreshing.

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